/'bee zee koding'/

The BZ Playbook

A.k.a Everything you need to know to work with us

BZ Coding is a fully remote company, we're based on planet earth. We do solid-rock web development, design and consulting.

We partner with driven entrepreneurs who are ready to grow.

You have the vision, drive, and you’re ready to grow your business. Whether your business is your full-time gig, established enterprise, side-hustle or a passion project that’s just getting going, it has the potential to thrive even more with the right support behind it. Your time is valuable, you have a business to run and your to-do list is already a mile long.

We are here to help, so you can get back to what matters: your life, your business and your customers.

Are you ready?

Nice to Meet You!

Let’s Work Together

You’ve probably seen a million sites and portfolios. You may have even hired a few web designers or developers with results ranging from awful to “meh”. Although this company seems young, we can leverage on our 20 years of previous freelancing experience.

This is a sample of services we offer our clients:

If you don’t see what you need, let’s discuss! This is a general list of offerings but it is not set in stone.

Client Qualification

Firstly there are some basic things which would stop us working with you. We require that you:

In addition to these basics, when we started this company, we wanted to do things differently and work with people who:

If you “pass our firewall“, and our interest is peaked we’ll do some research. At this point we’ll either get in touch to arrange a chat, or we’ll decide that we’re probably not a good fit for each other and politely bow out. If we know someone who could better help you, we’ll send you their way.

Note that we only take on about 20% of the projects that come our way – not because we’re jerks, but because we need to ensure that we can give you exceptional value from your investment in the project.

How We Work Together

To ensure great results with every project, we’ve fine-tuned our process. There can be differences depending on what kind of service we are providing, but the basic steps are common.

The Conversation

We schedule a 30 minute call with the project decision makers to chat in more detail about what exactly you think you need. You talk and we listen. We’ll review your project scope, timeline and pricing so that we can make sure everyone’s on the same page.

Afterwards we decide internally if we’re still a good fit. Once we’ve agreed to work together, details are finalized, contracts are signed and a deposit is made, your project is placed in the queue. You are ready for the next phase.

The Discovery

You’ll receive a questionnaire via email that prompts you to share important details about your business. Based on your responses, we will use this opportunity to ask you any further questions about your brand and the whole project. This content plays an important role in your goals.

The Making

Now, depending on the size and type of project we are helping you on, the flow may change a little bit. We work in agile sprints of one or two weeks, and at the end of each sprint you have something that you can use or publish (i.e a document, a working prototype, a published feature, etc).

The steps below can be applied to either a sprint cycle or to the whole project:

At the end of the cycle we can schedule other sprints or an ongoing maintenance plan.

Communication and Tools

We use Slack as our communication tool of choice: it's essential to successful remote projects. We can have a channel for every client or project, or we can fit into your existing account.

We use Asana and Trello to keep track of project progression, and GitHub or Bitbucket for code hosting. However, if you have an existing workflow we can integrate into it.

Scope and Billing

We like to tell that we don’t sell time, we sell results – and we developed our pricing strategy accordingly.

We commonly price and bill projects on a flat weekly or daily rate. Weekly rates start at £1,200/week, and depend on the number of people involved and the average workload. Daily rates start at £350 per team member.

During our initial conversations we’ll discuss a starting point budget. It doesn't need to be precise, but it helps to know if it's £5k, £25k, £50k or more.

Our average web development project takes 1 to 3 months, starting at £5,000-£20,000 per team member involved.

We also provide prepaid consultancy packs, with 10-hours prepaid packs starting at £420.

Invoices and Payments

We are a UK incorporated company, and so all invoices and rates are in GBP and will have 20% VAT added on for UK clients. Invoices are automatically sent out before each sprint/project kickoff and on a scheduled basis for longer projects. Our standard payment term is net-10.

We recommend using Transferwise for international transactions. Their fees are considerably less than traditional banks and they're much nicer to talk to. You can also pay with Stripe and, for UK clients, GoCardless.

At the start of our relationships we will ask you for your business details in order to create a contact profile in our accounting software, FreeAgent. Invoices will then be emailed directly to your nominated receiver automatically.

Legalities and Contracts

Our services are regulates by a Master Client Service Agreement and one or more Statements of Work. These documents cover basic things such as:

All our legal documents will be governed under UK law, due to our business insurance. This is an important ‘dealbreaker’ term for us, if this is a dealbreaker for you, too, we’ll have to decline the project.

Non-compete clauses

We won’t sign non-compete clauses. We work in the services industry, an exclusivity clause would require us to charge an extremely high fee. We do, however, respect confidential information at all times and won’t disclose any of that to anyone else we work with.


Sometimes we hire contractors to work on certain aspects of your projects. These collaborators will temporarily join the team and we'll introduce them before they start working. Each of these contractors will sign a standard Independent Contractor Agreement. This will set out our standard confidentiality terms, along with other conditions for working on the project.

IP and Ownership

All project deliverables will become your intellectual property upon payment of invoices due. This includes the following:

The following exceptions and considerations should be noted:


1 - What is the timeline for my project?

We find the most successful projects are the ones which aren’t rushed at the beginning. Timelines vary depending on the scope and deliverables of your project but on average, branding packages usually take 4 to 6 weeks to complete. Blogs and websites take 8 to 12 weeks from start to finish, including design and development. Complex web sites and applications can take even more. If you have a set deadline that needs to be met, please let us know right away and we’ll do our best to accommodate you.

2- How much notice do I need to give you for my project?

We normally schedule projects 1 to 3 months in advance, though sometimes faster if we have availability. The sooner you can let us know the details of your project, the better. To ensure that each client receives the best possible experience, we carefully balance schedules to make sure communication and turnarounds are timely.

3 - I have a project in mind. What’s the process?

Contact us with your details and we’ll discuss your project first over email and then via phone or Skype so we can get to know you better. During our discussion, we’ll cover deliverables as well as pricing. Once we’ve ironed out the details, we’ll send you an estimate to review and approve with a contract to follow!

4 - Do you work with clients around the world?

Yes! Though our home base is on planet earth, we’ve worked with clients across the U.S., Canada, Europe and Australia. We’re accustomed to working remotely and thanks to technology, it’s easier than ever to stay connected. Remember, we’re always just an email, phone call or video conference away.

5 - What platforms do you develop for?

We code in PHP, JavaScript and Ruby. We have experience with most popular CMS and frameworks, on both backend and frontend side. We have our prefereces, but in general we like to choose the right language and platform that can do best for your project.

In need of a different language, platform or product? Let’s discuss!


Parts of this document have been taken from Hanno's playbook and KennedyTurner's blueprint: two awesome companies that produce great work and have shareable values.